Canadian Funding Corp. Reviews CMHC Statistics

In 2006 the Internet was second only to television in capturing adult media attention. By late 2008 almost one-third of all Internet users were age 55 and up. These changes, from a younger persons media to a more accepted mainstream media for everyone, means more purchasing power is available to the internet retailer. With the growth in the numbers of older adults using Internet services, escalating gas prices and a more firm movement towards Green, on-line shopping and the many Shopping Carts available to buyers today will only fuel its popularity and use. Although demographic research suggests that the higher the family income, the more likely they are to use on-line shopping, the above trends will no doubt start to affect that as well.

In 2008 over $133 B US was spent over the internet in the U.S. alone and this figure is estimated to increase to over $203 B by 2013. In Canada, by the end of 2007, $13.8 B Canadian of on-line consumer transactions had taken place with this number forecasted to grow to $22.8B by 2012. (eMarketer Feb. 2009) Considering such numbers it is safe to say that any business that has the ability to sell On-line and does not is making a strategic mistake. The good news with these growth numbers is that it is certainly not too late to take advantage of on-line shopping and buying and selling over the Internet.

Its difficult at best for anyone who reads a paper or watches or listens to the news to not be feeling down about the current economic reality. As with everything else in life however we can choose to be negative or we can search for the opportunity. And there is plenty of opportunity when we look at the internet. We know that by typing www we have almost instant worldwide fame or infamy. Its easy to get a message or advertisement out to virtually anyone who has an interest in it. When we overlay Shopping Cart technology it becomes even more powerful. Many of us would like to do more for our families and for ourselves but the economic circumstances for many is this is just not possible given what we are bringing home. Internet and e-commerce mean the possibility of multiple income streams are becoming a new option for many. If you have an idea or product and the interest to make them a reality you can also leverage a second or even third income. And the availability of many excellent Affiliate Programs means you don’t even have to have an idea or product right now. You can use someone else’s product or service and represent it while you learn the e-commerce game and work on your own idea.

The internet has spawned a number of other social advertising formats such as Face Book, U-Tube, Twitter and more. This has caused a shift away from traditional and more expensive advertising media such as papers and yellow books. So, in addition to their reach advantages these new social media are providing cost containment for today’s financially stretched businesses. And this is accelerating the migration away from paper based solutions. Their reach is also a plus. Although everyone agrees that the economy is more challenging it is not bad everywhere. As in any down market there are always people and places that continue to thrive. The internet’s reach means that you have access to these markets and all the emerging and improving markets as conditions change and previously depressed areas being their economic recovery. Your presence on the internet combined with your shopping cart solution means that you are they when they are ready.

In marketing and in any economy there is always one thing that holds up. There will be people ready to buy now and others that are just shopping, collecting information for that time in the future when they will purchase. To take advantage of the now buyer your website and e-commerce solution will determine if you are able to capitalize. This holds true for everyone. But how do you deal with the future shoppers or prospects? A good shopping cart will have a stay in touch capability so you can keep prospects interested until they are ready to act. However, the astute internet marketer will look to incorporate other technologies that work with your shopping cart and e-commerce programs. Using multi-media they deliver on-going campaigns updating your prospects on your products and services. They are proactive so the customer always knows when the next deal or special is coming. For an example of a company with an excellent marketing campaign technology check out www.AutomatedMarketingSolutions.com. Rounding out your platform should be the social networks including Face Book, U-tube, Twitter and more. These networks allow you to test the market for what you intend to sell, they allow you keep in touch with how your product is being received and to be proactive in correcting any emerging negativity. The bottom line is do not limit yourself in how you reach out to your current and future prospects and customers.

Given the impressions we all may have about larger companies we can still learn much. For example a report released in February 2009 discussed the top 10 priorities CMO or Chief Marketing Officers in America were considering as their top 10 priorities for this year. Number 2 on this list was the need to develop marketing programs that integrate both the internet and their traditional media. Doing this provides advertising cost cutting and reduces other overheads. These same advantages accrue to the small to medium business as well as the entrepreneurs working out of their home. The simplicity with which an on-line enterprise to advertise, buy and sell over the internet can be set up brings it within reach of more and more of us looking for that second income. What will differentiate us and our success will be how effective we are in using these tools to attract, convert and retain.

About the Author:
Invest in yourself by implementing your E Commerce Shopping Cart today! A E Commerce Professional EBusiness solution can be simply and quickly implemented

http://www.real-estate-news-articles.com/how-e-commerce-sustains-hope-in-a-bad-economy/

viewed by Moishe Alexander, CFC CEO

If you place a good portion of your assets into real estate today, you won’t have to worry about tomorrow.

By Ozzie Jurock

Received tons of email … Not all favorable. Some people wish to bet me money – some a case of beer, that real estate is going to go down … just wait and see. Likely they are all the people who never bought anything. If you go to http://www.realestatetalks.com/ you can see some 16,000 people arguing for more than 14 years the ups and downs of Vancouver real estate. It is always the same guys and gals that argue collapse and (yep) often the same that argue that eventually we will always be higher (because of monetary expansion creating it).

So, take it easy. If you had listened to the experts who were dispensing the best advice available 20 years ago and locked yourself and your wealth into a plan which guaranteed to remit the then prevailing ‘safe amount’ of an income stream of $500 per month (a lot back then – pocket-change today) for the rest of your life, imagine the desperate poverty that you would retire to today. Stone soup would be a luxury.

Yes, we need more money now but who knows what this money will be worth tomorrow. Yes, we need more income, but who can possibly know the state of the world three months from now … much less 20 years from now? Nobody knows for sure the ‘what and where’ of interest rates and inflation rates and the value of money. It’s just not possible.

What we do know is that the safety that was inherent in the projected big income of 20 years ago is a pitiful joke today.

Yep, forecasting is never easy – particularly when it’s about the future. Crystal balls crack, vaunted talk-show soothsayers wither and drop off the television scene and the books that were treasure maps wind up in the remainder bin at the bookstore. In the last three decades stock markets have surged up and crashed down. Certain mutual funds that looked like they were blue chips sprang leaks and sank while others soared like rockets only to burn out and fall back down.

Through all of this the average folk watched their savings chewed away by insidious inflation.

However, in all the turmoil of this sound and fury, one asset has weathered the changes. Three decades ago, had you bought good quality real estate you would not be concerned about your future today. That real estate would have kept up with inflation, remained secure in value, and steadily appreciated. Sure, there would have been some temporary dips. There has to be because real estate is cyclical in nature. But one thing is certain – over the years, the base values have been steadily increasing. Back to that purchase 30 years ago – today it would be paid off and clear title – which means either a mortgage-free home (no more monthly ‘rent’ payments to the bank) and/or a steady rental income courtesy of your tenants.

Put into perspective, if you place a good portion of your assets into real estate today, you won’t have to worry about tomorrow. It doesn’t matter how wild or turbulent the economy or the marketplace. It’s like riding a horse with one spur – if half the horse goes, the other half has to go along with it. No matter how deep or tempestuous the water, you’re going to be floating on top of it.

Let’s review something all of us already know. The Chinese have used real estate holdings for wealth creation for 2,000 years. All huge fortunes were either started or extended with real estate. Home ownership (the most common form of real estate holding) has been the single largest factor in the accumulation of wealth for the average North American, firstly because of straight appreciation due to inflation, secondly, due to the leverage involved and thirdly real estate has a use and therefore always a value.

This basic principle of appreciation holds true for pretty well any healthy major urban center. Let’s take Vancouver, B.C. for an example.

In 1960 the average Vancouver home sold for $13,105. Thirty-eight years later in 1998 the average sale price was some $310,000. Almost a 2,300 per cent return. But in March 2008 the average sale price was $895,000. Almost a 6,830 per cent return. That’s on the price. Play with the return on down payment of $655 and you get tens of thousands per cent returns
If this kind of appreciation is going to continue, you have to be on the conveyor belt. If you’re not, you’re going to be left so far behind that it will be financially disastrous. And here we’re only talking from the perspective of a place to live. This isn’t even addressing the investment aspect of those monies outside the family home.

When you combine appreciation with leverage, you unlock the great secret of achieving the optimum result with real estate investment. And as you can see from the foregoing numbers, the ‘lever’ can lift you up or the ‘appreciation’, if you’re on the wrong side, can crush you down.
When your gain is measured on the capital invested, not the actual price of the property, some really astounding results come into focus. But the game is not as simple as it used to be. The goal posts move. The only constant is that everything is always changing. The secret of surviving and prospering is the ability to adapt to the changes.

The 1980s were very forgiving for the amateur. Benign with a capital ‘B’. That ‘B’ could also represent ‘Bucks’ and ‘Brainless’. Back then if you had a few dollars you could buy any piece of real estate, anywhere, and you would make money. Even if you could barely hear thunder and see lightning, it was almost impossible to make a big enough mistake. If you paid too much, it only meant that you had bought a little too soon. The clock and the calendar made you into a financial wizard. Thanks to inflation, prices soon caught up to you and bailed you out.
Still, there were lots of people in the early 1980s who managed to lose all their money in real estate. Those were the people who put their money into the wrong syndications, limited partnerships or real estate investment trusts. But we’ll talk more about that later. In the late eighties fortunes were made.

But after the 1980s the real estate world became less forgiving. For some investors the times were downright terrifying. All of a sudden there was the sudden change. Markets fluctuated area by area both as to volume of sales and prices. Different real estate categories rose or fell without any apparent linkage to each other. You could see in one market area the average single-family detached home rise in value by 40 per cent while in the exact same market area downtown condos slumped in value by 12 to 20 per cent (Vancouver 1990-1995).

The people who tried to play by the old rules found themselves playing someone else’s game. And most of the time they were handed their heads. Was it possible to avoid the dangers and yet at the same time prosper with the good stuff) Yes it was, but you had to put aside location, location, location, and instead you had to read the trends, position yourself as to the timing and then implement some new techniques.

To be successful real estate investors we must understand ourselves. That means we have to understand our investment objectives in relation to the risks we are willing and able to tolerate. But having done that we then must understand that aspect of ‘ourselves’ that is part of the New Consumer.

http://londonontariorealestatediagnosis.blogspot.com/2008/05/ozzie-jurock-why-i-will-always-buy-real.html

Recommended by Moishe Alexander, CFC CEO

Buyers between 25 and 44 years of age make up the lion’s share (59 per cent) of households that intend to buy a home in 2008. More than one in five households that intend to buy are between 45 and 54 years of age, while the same proportion are over 54 and below 25 years of age.

Likewise, the majority of renter households that intend to buy are between 25 and 44 years of age (46 per cent).

A large share of intenders will be repeat buyers

More than half (57 per cent) of purchase intenders will be repeat buyers. Indeed, buying intenders’ main motivation for purchasing a residence was the need for a larger/better residence (33 per cent). The second most popular response was to change from renting/build equity or to have a residence of their own (26 per cent).

The majority of purchase intenders that are first time buyers are between the ages of 25 and 34, with a household income between $40,000 to just under $60,000. As for repeat buyers who intend to purchase a home in 2008, the majority are between the ages of 35 and 44, with a household income over $100,000.

Close to half of intenders will plan to make a down payment of more than 20 per cent Close to half of households that intend to buy a home are planning to make a down payment of more than 20 per cent of the expected value of their purchase. The main source of down payment funds are household savings for 40 per cent of potential home buyers, while equity from the present/previous residence is also a popular option with 30 per cent.